Insights

We are looking for the kind of company that quietly became essential in its space. The kind that grew because customers kept coming back. The kind that is not flashy but is deeply reliable. The kind that knows its customer better than anyone else and has built something truly valuable by staying focused. Whether it is a vertical software platform that provides case management and compliance tracking for community corrections agencies or a tech-enabled service business powering digital guest engagement and bookings for hotels, these businesses succeed by doing one thing extremely well.

A Founder Story That Stuck With Us

One of the more memorable founders we recently met was a former public servant in Virginia. She spent her career working in Finance inside the Department of Human Services. Every day, she watched her team struggle to manage complex workflows using spreadsheets and outdated software. Case tracking, vendor payments, caregiver licensing, all of it was handled manually and things fell through the crack.

She began building small tools for herself, using Excel and Access, to reduce friction in her job. Over time, those tools made their way to other departments. Eventually, the demand grew so strong that she realized she was sitting on something much bigger. That experience became the foundation for a platform that now serves other agencies across the country. She was not a software engineer by trade. She was simply someone who knew the problem better than anyone and had the grit to fix it. That is the kind of founder we look for. That is the kind of business we believe in.

Why Specialization Creates Strength

When a business focuses on serving one market, it builds a level of expertise and customer understanding that generalist platforms cannot touch. It is not just about better features or tailored workflows. It is about trust. It is about knowing your customer so well that your product or service becomes mission critical and woven into how they operate every day.

That focus also leads to more defensible growth. Once a business has earned a reputation in one part of an industry, expanding to similar customers becomes easier. The market knows who you are and what you deliver. Growth becomes a matter of execution, not reinvention. We have seen this across verticals. In everything from surgical scheduling software to niche agency operations platforms, focus is what separates the leaders from the noise.

Why We See Value Where Others Do Not

There is something admirable about a company that is not chasing headlines. Many of the founders we meet are not trying to raise a Series A or become the next Zuckerberg. They are trying to build one thing that works for one person better than anyone else. They are focused on serving a specific customer, growing organically, and maintaining quality.

To many investors, that can seem boring. To us, it signals strength. We are drawn to companies that have long-term contracts, high retention, deep domain expertise, and loyal customer bases. These businesses may not grow ten times in a year, but they tend to grow every year. And they tend to hold onto what they earn. These companies are hard to disrupt, hard to replicate, and often harder to find.

What We Look For

We invest in niche vertical SaaS and tech-enabled service businesses that have earned their place in the market. These companies usually have:

- A clear niche and customer base - Strong recurring revenue - Deep founder knowledge of the industry - Long-term client relationships - Room to grow with the right partner - Limited TAM

Most of the businesses we evaluate have been around for years. They are profitable, disciplined, and reliable. But they are often limited by time, capital, or capacity. Sometimes all it takes is a fresh perspective, a few key hires, or a clearer go-to-market strategy to unlock the next chapter. Our role is not to overhaul what works. Our role is to support what makes the business great and amplify it.