Insights

Why We Focus on Organic Growth (M&A Is Just the Cherry on Top)

At Willowbrook, we believe the best way to grow a business is from the inside out. We care more about improving products, strengthening sales and marketing, and building deeper relationships with customers than about chasing quick wins through roll-ups or financial maneuvers.

Why We Bet on Focused Businesses (Even If They Seem Boring)

At Willowbrook, we are not chasing the next unicorn. We are looking for something simpler and, in many ways, more enduring.

From Startup Builder to Business Buyer: Why I Made the Leap

I built a pickup basketball business from scratch, but realized I didn't need to start from zero to do what I love. This is why I shifted to acquiring businesses — and what I've learned along the way.